Monday 25 January 2016

Courvoisier Announces Global Champagne Cocktail Competition

The Ideal Wine Company has learned that Cognac house Courvoisier has decided to launch its first global bartender competition. Entrants will be asked to whip up a new Champagne Cocktail recipe.

Vital ingredient


Champagne is so much more than the most prestigious sparkling wine in the world. The protected French product is incredibly versatile, which means you can use it to make a number of delicious alcoholic concoctions. For example, mix it with a sugar cube and some Cognac and you can create a gorgeous Champagne Cocktail. Add a little juice and you can turn it into a spooky Pomegranate Champagne Cocktail - perfect for Halloween!

Courvoisier competition


Historic Cognac company Courvoisier recently decided to see just how creative some of the most talented bartenders in the world can get with the classic Champagne Cocktail. Online wine and spirit publication Harpers reported that the house has launched a competition which will task entrants to come up with a new twist on the drink using the Courvoisier VOP product.

There’s one catch; they must use the Golden Age of Paris to inspire their creation. Generally defined as the period between 1870 and 1910, the Golden Age of Paris refers to the years where the arts flourished in the French capital, just before the horrors of World War One. The competition will serve as an extension of the brands current ‘The Toast of Paris Since 1889’ marketing campaign.

“Looking forward.”


The event will be split into stages. First, bartenders from the same country will go head-to-head. Entries from the UK must be submitted by 25th March 2016. Courvoisier will choose the six best entrants, who will compete against each other in a semi-final in London the next month. The UK winner will go on to compete in the global final in May 2016. They’ll also get the chance to visit the famous Courvoisier Chateau in Jarnac, France, where the brand was first founded.

And for the global winner? They’ll receive a special blend of Courvoisier Cognac from 1889, which will be presented to them in an engraved crystal decanter. Commenting on the launch of the campaign, Chris Anderson, Maxxium UK’s (which owns Courvoisier) marketing controller for the luxury brands said: “We are looking forward to seeing how leading bartenders across the country recreate the Champagne Cocktail and represent the Paris Golden Age with Courvoisier at the centre.”

Give it a go



Here at the Ideal Wine Company, we can’t wait to see what they come up with. If this has inspired you to try creating your own version of the Champagne Cocktail, why don’t you buy the Krug 1988 from the Ideal Wine Company? This smooth, delicious sparkling wine will help you craft a killer concoction!