Would you like a fridge with your luxury vintage? Well Ideal Wine Company has discovered customers got exactly that when they bought from Penfolds Grange.
Ideal Wine Company Values Penfolds Grange Wines
We have one rule here at the Ideal Wine Company when it comes to choosing the right luxury wines for our customers. They have to be outstanding. That means we have wines from a select number of vintners on our product list.
Penfolds Grange is one of them. An Australian wine, it is made predominantly from Shiraz grapes, often with a small amount of Cabernet Sauvignon blended in. It is often considered the land down under’s “first growth,” and therefore arguably it’s most collectible wine.
With Every Six Bottles, Get a Discount on a Wine Cabinet!
Now it appears as if the vintner is pulling out all the stops to truly clinch the title of Australia’s most popular wine as well. According to Sydney Morning Herald, as part of the Treasury Wine Estate’s latest promotional drive, they are offering customers a discount on a wine cabinet with every six bottles of its bin or luxury bottles that they buy.
It’s a genius move, and underscores why we love Penfolds Grange so much; they’re creative. It appears that customer agree, as according to the Sydney Morning Herald, 12,000 people have taken advantage of the deal. Specifically, it allows them to purchase a 30 bottle Vintec wine cabinet for the reduced price of AU$200, instead of AU$650.
A Genius Marketing Move for Both Participants
Unfortunately, the deal was only available to customers in Australia. We also say ‘was,’ because it officially ended today (30th July), so don’t be expecting to cash in on it anytime soon. However, we appreciate it because it really is a stellar marketing move.
Figures suggest that sales of the fridge from the offer just on its own, means that Vintec has shifted as many units as they usually do in the whole year. It’s also helped to boost the popularity of the Penfolds label.
So you’re not going to get a wine fridge; the offer’s ended. That doesn’t mean you shouldn’t invest a bottle of the finest vintage Penfolds Grange has to offer. If this offer should tell you anything, it’s that when you buy from this vintner, you’re certainly in for an experience!