Figures suggest that Chinese wines sales reached amazing new heights on 11th November 2015.
Back in 1993, a group of students of Nanjing University, China, created a new holiday. They wanted to celebrate the fact that they were all single, so they deemed 11th November ‘Singles’ Day.’
The festival spread like wildfire throughout the country, and now Singles’ Day is celebrated by people throughout the People’s Republic every year. Many use the day as an excuse to buy themselves a gift; the sheer size of the Chinese population has allowed Singles’ Day to become one of the largest online shopping days in the world.
So what do you give yourself on Singles’ Day? Many people choose to buy themselves a bottle of wine. Our favourite tipple has become increasingly popular in China over the past few decades, and now the citizens of the People’s Republic drink more wine than anyone else in the world.
Statistics quoted by the Globe and the Mail indicate that Chinese wine consumption increased 36% from 2010 to 2014. Last year the Chinese drank more bottles than anyone else in the world, and double the amount of their nearest rival – the US.
The Drinks Business recently reported that online wine retailers racked up record sales figures on Singles Day 2015. The most popular online retailer in the People’s Republic, the Shanghai-based Yesmywine, took in $4.2 million in two hours – doubling their sales from Singles Day 2014.
The surge wasn’t restricted to Yesmywine, who sold part of their portfolio at major discounts to attract Chinese buyers on Singles Day. Jiuxian.com registered 125,148 buyers – more than any other retailer, and Sichuan1919 was the top seller by value, raking in more than £15 million on Singles Day 2015.
The moral of the story? When people want to treat themselves they buy a bottle of wine! If you want to see why wine sales surged on Singles’ Day, why don’t you buy the Chateau La Conseillante 2007 from the Ideal Wine Company – a fantastic vintage that’ll knock your socks off!