In our efforts to ensure you
avoid counterfeit wine, this week the Ideal Wine Company asks how are wine
makers stopping fraud?
Counterfeit Wine is the Bane of Any True Wine Enthusiast
As a provider of fine wines from
around the world at reasonable prices, Ideal Wine Company understands the risk
that counterfeit vintages pose to the true wine enthusiast. That feeling when
you crack open a bottle and realise you've been sold a fake is disheartening to
say the least.
That is why when we came across
an article in the Telegraph this week, detailing how wine makers are fighting
fraud, we knew you needed to know about it. It could really help you ensure
that you avoid counterfeit bottles.
Introducing Banknote-Style Holographic Labels
According to the publication, vineyards
in South Africa are introducing a revolutionary way to tackle counterfeiting.
They are adding holographic labels to their bottles, in order to distinguish
them as fine wines. The holographic labels work in a similar way to those on
banknotes.
Specifically, Cape Town’s famous
Winemakers Guild have trialed the method by placing an order for 26,000 silver
labels which have a vintage year, 2014, stamped in a hologram, which have then
been placed on bottles that are due to go up for auction in October.
Of the measure, the Guild’s
general manager, Kate Jonker said that “we
wanted to add a little more authenticity,” and that “we just wanted to assure
our customers.”
An Extra Security Measure
Once
they had placed the order for the holograms bands, they then went on to add
extra secret security measures, through a company called Rotolabel.
Accountant
executive at Rotolabel, Niel Du Toit said of the measure that “it’s not going
to be so easy for anyone just to copy it, it definitely gives them a security
base to work from,” adding that “this is definitely the first for wine.”
Du Toit elaborated by saying: “the foil is very
expensive, it’s not a normal thing that the industry is doing, but I think it’s
very good. It’s definitely something for the future.”
A Guide to Avoiding Counterfeit Wine
At
the Ideal Wine Company, we hail this measure, and believe it will help
customers avoid counterfeit wine. However, we also understand that it’s unlikely
to go global any time soon, which is why if you want to avoid counterfeit
bottles in the here and now, you’re in luck, as we’ve compiled a guide to help you avoid counterfeit wine.
