Friday, 9 September 2016

UK Wine Sales Reach New Heights in August

August was a ridiculously hot month, with the UK experiencing several heatwaves. Combined with the Rio 2016 Olympics between 5th to 21st August, these blistering temperatures sparked a serious rise in British wine sales, according to new figures.

Celebrating victories

Industry publication Decanter writes that this data was released by Nielsen, an information measurement firm, along with several wine retailers. Apparently, people around the country decided to break out sparkling wine to celebrate Team GB’s record success in Rio, imbibing luxurious products such as Champagne while enjoying the fabulous summer sun, which is rare for the UK.

Embracing sparkling wines

Increasingly, UK wine lovers are coming to embrace sparkling wines such as Champagne, Prosecco, Cava and Cremant. A report compiled by UHY Hacker Young, an accountancy group shows that throughout the past five years, British consumption of sparkling wine increased by a staggering 80%.

You can read the article in full with Ideal Wine Company.