Friday, 23 September 2016

Frosé cocktail trend boosts UK Rosé wine sales

The Frosé cocktail has become this summer’s biggest drinks trend. Rosé wine sales hit new heights throughout summer 2016, powered by the popularisation of these cocktails, new reports confirm.

Summer wine

Light and refreshing, Rosé is the wine of the summer. Boasting rich, fruity flavours, Rosé is perfect for a hot summer’s day while if you’re celebrating a special occasion, you can indulge in some summer luxury by splashing out on Rosé Champagne. Top Rosé Champagnes such as the Dom Perignon Rosé 1996, which you can buy from the Ideal Wine Company, can turn any summer party into a real occasion!
In summer 2016, New York-based bar Primi took Rosé to the next level by creating the Frosé. Arriving in London via the Beaufort House bar these concoctions, which often include pureed strawberries and vermouth, have become really popular. The rise of these cocktails is partially responsible for August’s strong UK wine sales, as Brits whipped up Frosés to deal with summer 2016’s record heat.
You can read this article in full with the Ideal Wine Company.