New reports suggest that the recently-held Wimbledon tennis tournament sparked a major boost in supermarket wine sales. Ideal Wine Company investigates.
Celebrating victory
Wimbledon is an iconic annual British tennis tournament, held in Wimbledon, London. Wimbledon 2016 took place between 27th June and 10th July, seeing Scotsman Andy Murray beat Canadian Milos Raonic to take his second Wimbledon Men’s Title. This tennis tournament is a major national event, with Murray’s win, which made him the only man to win multiple singles titles since the 1930s, making it even more special for the British public this time around.
How do you mark a momentous occasion like Wimbledon? With Champagne of course! This signature French sparkling wine is practically synonymous with luxury, so it makes a great celebrations drink. On Ideal Wine Company website’s ‘Occasions Page’ you’ll find a range of great Champagnes, such as the Dom Perignon 2000, which are perfect for marking the special moments in your life.
Read this article in full at the Ideal Wine Company blog site.
