This month the world’s
first sonic wine bar officially opened for business, leading the Ideal Wine
Company to ask this week; what does this mean for the wine drinking experience?
Enhancing the Wine Drinking Experience
As a supplier of fine wines for
wallet-friendly prices, the Ideal Wine Company has never failed to understand
the complexity and versatility of wine.
As such, wine enthusiasts, entrepreneurs and
technological whiz-kids around the world strive at a breakneck pace to
introduce new innovations to enhance the wine drinking experience. Such motivation
has led to the opening of the world’s first sonic wine bar.
Welcome to the World’s First Sonic Wine Bar
According to Drinks Business, wine
writer Jo Burzynska has recently decided to open the world’s first sonic wine
bar in Christchurch, New Zealand.
Situated in the magnificent
C, the establishment looks to enhance the oral and
aural experience of drinking wine by taking a multi-sensory approach. By running
a series of theme nights, the 35-seater bar looks to diversify and enrich the
wine drinking experience by pairing different types of music with various styles
of vintage.
“A Profound Effect on the Perception of What You’re Tasting.”
Drinks Business went on to reveal
that the wine writer has recently commented on the science behind the concept
of the sonic wine bar. Burzynska noted: “There are strong synergies between
sound and taste, with recent scientific studies confirming that what you listen
to when you taste as a glass of wine has a profound effect on the perception of
what you’re tasting.”
The wine writer went on to talk
about the rising popularity of wine-music matching events, saying: “While wine
and music matching events are gaining popularity around the world, as far as
we’re aware this is the first bar entirely devoted to this concept.”
Setting Music to Wine for a Unique Experience
In other words, the opening of
the world’s first sonic wine bars provides wine enthusiasts with the unique
opportunity to explore a growing trend in as much depth as they desire. Setting
music to wine has been shown to enhance it’s flavour, meaning the opening of
the world’s first sonic wine bar could provide the wine drinkers of the world with
a whole new way to appreciate their favourite tipple.
