Friday, 9 May 2014

A Gendered Affair: Men Love Wine Just As Much as Women

A new survey reported on by the Daily Mail suggests that despite popular perceptions, men love wine, especially decadent luxury vintages, every bit as much as their female counterparts, but are far more reluctant to express their appreciation. Why is this and does this teach us about the wine culture we live with every single day?

At the Ideal Wine Company this isn’t news – just as many men peruse of luxury products list as women - so we’ve always known that the myth that wine is exclusively the province of women, is just that, a myth. However this new survey sheds more light on the matter and shows us that cultural stereotypes that have governed the genders for years still hold far more power than we might give them credit for.

Wine at Home, Beer in the Pub
The broadsheet conducted a colossal poll of 1,500 men and women into their alcohol habits. The poll had surprising results for those people out there who aren’t as acquainted with the drinking habits of men as the Ideal Wine Company.

The poll concluded that whilst men prefer a pint when they’re down the local pub, they’re much more willing to indulge in a glass of wine when they’re in the privacy of their own home.

Specifically, a significant 91% of men claimed that they prefer to drink wine at home, whilst 76% said that they prefer to imbibe drinks they see as ‘more manly’ when at the pub, in front of other people.  Parties seem to be the middle ground amongst male drinkers, as the Broadsheet reported that 42% said they would be willing to indulge in a glass in the middle of a crowded party.

The Mail turned to Professor Richard Wiseman, a psychologist at the University of Hertfordshire, to shed some light on these findings. Wiseman commented that: “My guess is that it is culturally acceptable for guys to order a pint in a pub.” He elaborated by saying that “If they are then drinking wine at home, it suggests that is their drink of choice.  In the pub they are being affected by context – they think it is not manly to order a glass of wine.” 

Defying Gender Stereotypes

Like we’ve alluded to earlier in this article, men enjoy a glass of their favourite luxury vintage and these statistics only reinforce a conclusion we long came to ourselves. At the Ideal Wine Company we would suggest that men defy gender stereotypes and embrace their love of wine for what it is – a part of their life that brings great joy.