Monday 13 April 2015

Prosecco Becoming Increasingly Popular in the UK

New figures show that Brits are flocking to stock Prosecco in their supermarket trolleys in increasing numbers. Evidence suggests that wine drinkers across the UK love Prosecco because of its modest price tag but you can buy decently priced Champagnes from the Ideal Wine Company.

The Rise of Prosecco
Champagne is the drink of luxury. When you want to celebrate something, when you want to make it a special occasion, it’s British tradition to break out the bubbles. Yet Champagne is a protected name (your bog standard fizzy wine can’t call itself a Champagne) and this can push up the price you have to pay for a bottle of France’s finest to exorbitant levels.

This is where Prosecco comes in. It’s Italy’s version of Champagne; the finest fizzy wine the land of pizza, pasta and Pisa has to offer. Prosecco differs from Champagne in a number of ways, for example the Italian vintage is slightly sweeter than its French equivalent. It differs in one key way for consumers; it’s cheaper.

Brits ditch Champagne for Prosecco
According to the Independent, experts suggest that the average bottle of Prosecco costs just £6.49, whilst the average bottle of Champagne will set the consumer back £16.23 a go. This is why, according to the publication, British drinkers spent more on Prosecco than Champagne in 2014.

British consumers spent £181.8 million on Prosecco in supermarkets in 2014. This was double the amount they shelled out in the previous year. In contrast they spent £141.3 million on Champagne throughout 2014, according to market researchers Kantar. The Italian fizzy wine proved particularly popular with women and young people.

“Prosecco is really a wine for all people.”
Italian author and wine expert Alfonso Cevola explained to the publication why Brits are leaving Champagne in favour of its sweeter Mediterranean equivalent.

Cevola said: “Prosecco seems easier than champagne. Champagne has built up its reputation as a luxury product, while Prosecco is really a wine for all people. You don’t have to wear fancy clothing, no hushed lights and no special celebration needed.”

Find Champagne at the Ideal Wine Company

Yet it’s possible to find a decently priced Champagne for all occasions if you know where to look. You can purchase a range of quality Champagnes from the Ideal Wine Company for prices you can actually afford.