Friday 6 June 2014

Ideal Wine Company on the Rise of Russian Wine

Despite a rapidly changing landscape, few would argue the lack of importance of Russia as a wine making region, however experts from the country are claiming it’s a new player in the global market. This week the Ideal Wine Company blog has tasked itself with assessing why.

The Land of Many Climates
We all know why we don’t value Russian wine, it’s hardly a secret. It’s the same reason most critics turn their nose up at English wine. The vast majority of Russia is literally an arctic wasteland (look up Siberia sometime), and that means that it’s hardly got the climate for quality viticulture.

What many people forget is that a large swathe of Russia sits significantly lower on the map than Siberia, and this area of the country enjoys temperatures similar to those regularly seen in France, the old bastion of global viticulture. This means that despite the dominance of Western European countries, as well as up and comers such as Australia and Argentina in the global market, it is entirely possible for Russia to enter said market.

A 3,000 Year Old Wine Making Industry
And it seems as if they’re doing so, at least according to the Moscow Times. This week the newspaper gave a metaphorical toast to the country’s viticulture industry, dropping some knowledge on those of us who have long underestimated it.

According to the news, it turns out Russia’s market is over 3,000 years old, and the despite the prominence of Vodka as the drink most people associate with the world’s largest country, the interest in Russian wine has grown extraordinarily over the past ten years, and they specialise in many areas, notably in the production of such classic vintages as the Pinot Noir.

Welcome to the Russian Wine Revival
The newspaper proceeded to speak to the brand manager Evgenia Ivanova at OKV, one of Russia’s oldest wine import companies. Specifically, he detailed how old traditions are being revived in the country by modern entrepreneurs through the illustration of the Rayevskoye wine maker building up operations at the site just Southwest of Krasnodarsky Krai, the region where experts found the oldest traces of wine making in Russia.

Ivanova said: "The Rayevskoye winery produces interesting, original wine of the Pinot Noir sort. They can be proud of this because Pinot Noir is a capricious, aristocratic wine that requires a lot of work." He continued by saying: "The best ground was found near the village of Rayevskoye and it was only after seven years of experimenting, in 2011, that they started to sell their wine, such as Pinot Noir and Renaissance." 

The revival of Russia’s role in viticulture reminds us here at the Ideal Wine Company of the sheer versatility of this industry; the same versatility you can find with the many luxury vintages to be found on our product list!