Pop Up Luxury Wine Merchant About to Launch in London

This week, Ideal Wine Company looks at the oncoming launch of a pop up luxury wine merchant in London, and what it could mean for the diversification of the fine wine trade.

The Diversification of the Fine Wine Market

One thing that the Ideal Wine Company continues to find fascinating working as a provider of fine wines from around the globe, is the diversification of the wine industry.

New developments are coming every day, and they change the way we think about buying and consuming wine. Take the Coravin device, which we recently blogged about for example. That one small technological advancement has the capability to reimagine the way people store wine.

2,000 Fine Wines to Sample at Your Convenience

Which is why we find the news that a pop up luxury wine merchant is due to open on London’s South Banks so compelling. Called a Vinorium, the stand will feature over 2,000 fine wines to buy and sample. Furthermore, each bottle will come with a QR code, which will enable consumers to research the wine they are trying.

Meanwhile, the transparent Perspex building (constructed from two 20 foot shipping containers), will also feature wine tasting master classes. Hosted by the Vinorium’s founder Stuart McCloskey, these Bordeaux master classes will teach people how to drink wine like an expert for £50 - £150 per ticket.

The Vinorium was Nothing but a Wonderful Dream a Year Ago

McCloskey took the time to comment on the project. According to Harpers, McCloskey said that: “The Vinorium Pop-Up was all but a wonderful dream a year ago, but we have made it into a reality by transforming two 20ft shipping containers into a luxury mobile wine merchant and wine bar.”

He went on to add that “it will have an entirely bespoke interior fit made out of clear Perspex and the wine will be available to drink in or take home. We will be offering a chance for people to try some exquisite and UK exclusive wines during our masterclasses.”

The Opening Up of the Fine Wine Market

Ideal Wine Company finds this fascinating, because it illustrates the opening up of the fine wine market. The pop-up is like selling fine wine online; it’s a new way to ensure that consumers who would never before have the chance, are equipped with the opportunity to experience luxury vintages for themselves. 

Five Unusual Wine Hotspots around the World

We want to broaden your horizons this week here at the Ideal Wine Company, by alerting you to five unusual wine hotspots around the world.

The Wine Making Landscape is not as narrow as Some Would Have You Believe

As a provider of first rates fine wines from around the globe, Ideal Wine Company knows that some places have more of a reputation for viticulture than others. France for example, from where we supply a range of fine wines for reasonable prices, is one of the most renowned wine making hotspots on the planet.

But the viticulture landscape is hardly as narrow as some people would have you believe. Many countries make wine, and sometimes it’s the vintages from places you wouldn’t expect that make for a truly fantastic wine drinking experience.

Try These Five Wine Making Hotspots as you Travel the World

If you ever have the opportunity to tour the wine making centres of the globe, we suggest you head off the beaten track and take the time try vintages from the following five unusual wine making hotspots:

1. Moldova: Believe it or not, the landlocked Eastern European nation of Moldova has a big wine making industry, even having its own national wine day. It’s one of its main exports. It produces mostly red, with the famous Negru de Purcari (a red blend) proving a particular standout   
2. Macedonia: With its extremely fertile plains and classic Southern European climate, Macedonia has a strong tradition of wine making. It’s highly known for reds such as Merlot and Cabernet Sauvignon, but you can find some fantastic whites there as well, such as Chardonnay, Sauvignon Blanc and the more rustic Zilvaka
3.  Kosovo: Kosovo is a wine making region on the rise, with many arguing that it’s wants to be the next Napa Valley. Its whites are fantastic, with its table whites a particular highlight, which is probably why Kosovar table white wine has been so popular in Germany in recent years.
4. Montenegro: Despite the fact that Montenegro is a particularly mountainous country, it has developed a hearty wine making tradition that is fast becoming one of Eastern Europe’s most notable. It’s famous for its indigenous Vranac grape, which when processed makes for a killer dry red.
5. Hungary: Hungary has the perfect climate for wine making and has a history of producing stellar vintages that delight at every turn. We feature one of its finest bottles, the Tokaji, on the Ideal Wine Company product list.

You Learn Something at Each New Unusual Wine Making Hotspot

But don’t stop there. One you’ve done Europe, why not travel further from home and try the unusual wine hotspots of Asia, Africa or the Americas. Each time you will learn something new, which will remind you why you fell in love with wine in the first place. 

How Are Wine Makers Stopping Fraud?

In our efforts to ensure you avoid counterfeit wine, this week the Ideal Wine Company asks how are wine makers stopping fraud?

Counterfeit Wine is the Bane of Any True Wine Enthusiast

As a provider of fine wines from around the world at reasonable prices, Ideal Wine Company understands the risk that counterfeit vintages pose to the true wine enthusiast. That feeling when you crack open a bottle and realise you've been sold a fake is disheartening to say the least.

That is why when we came across an article in the Telegraph this week, detailing how wine makers are fighting fraud, we knew you needed to know about it. It could really help you ensure that you avoid counterfeit bottles.

Introducing Banknote-Style Holographic Labels

According to the publication, vineyards in South Africa are introducing a revolutionary way to tackle counterfeiting. They are adding holographic labels to their bottles, in order to distinguish them as fine wines. The holographic labels work in a similar way to those on banknotes.

Specifically, Cape Town’s famous Winemakers Guild have trialed the method by placing an order for 26,000 silver labels which have a vintage year, 2014, stamped in a hologram, which have then been placed on bottles that are due to go up for auction in October.

Of the measure, the Guild’s general manager, Kate Jonker said that “we wanted to add a little more authenticity,” and that “we just wanted to assure our customers.”

An Extra Security Measure

Once they had placed the order for the holograms bands, they then went on to add extra secret security measures, through a company called Rotolabel.

Accountant executive at Rotolabel, Niel Du Toit said of the measure that “it’s not going to be so easy for anyone just to copy it, it definitely gives them a security base to work from,” adding that “this is definitely the first for wine.” 

Du Toit elaborated by saying: “the foil is very expensive, it’s not a normal thing that the industry is doing, but I think it’s very good. It’s definitely something for the future.”

A Guide to Avoiding Counterfeit Wine

At the Ideal Wine Company, we hail this measure, and believe it will help customers avoid counterfeit wine. However, we also understand that it’s unlikely to go global any time soon, which is why if you want to avoid counterfeit bottles in the here and now, you’re in luck, as we’ve compiled a guide to help you avoid counterfeit wine.

Can Nanoscience Improve the Quality of Wine?

Developments in nanoscience have apparently shown researchers a way to improve the quality of wine, Ideal Wine Company learned this week. Is that really possible?

How to Arrive at the Right Balance of Flavours

Through supplying fine wines at reasonable prices, Ideal Wine Company has learned how much work goes into creating a luxury vintage. Growers often need to control the number of processes involved in developing wine extensively, to arrive at the right balance of flavours.

This is often a tricky thing to do, especially, when trying to develop the appropriate astringency, which is the drying sensation that is supposed to accompany a sip of wine. Well, measuring astringency just became a whole lot easier thanks to the development of a device by nanoscience specialists.

New Device Capable of Measuring Astringency

According to Phys.org, researchers at Aarhus University’s Interdisciplinary Nanoscience Centre (iNANO) have created a sensor capable of measuring the astringency of wine in your mouth as you take a sip.

Basically, the sensor in a way is a mini-mouth that is able to take the salivary proteins in your mouth, and use them to figure the nature of the sensation that occurs when you take in a sip of wine. The researchers are then able to figure out how the proteins alter the saliva when they interact with the wine, and can thus use these observations to describe the effect that particular wine is having on the person drinking it.

“If it Doesn’t Work, People Won’t Drink Wine.”

The potential of such a sensor is enormous. It basically gives wine producers the capability to control astringency as they go, something they’ve never been able to do before, to ensure they are able to create a quality bottle of wine.

Joana Guerreiro, a PhD student who contributed to a scientific article on the sensor, explained why this is important. She said that “when you produce wine, you know that the finished product should have a distinct taste with a certain level of astringency. If it doesn't work, people won't drink the wine."

Quality Control Benefits Consumers
And that is why this nanoscience sensor really does have the potential to improve wine. Astringency is vital to quality, and by being able to measure it, producers can make sure that said quality remains consistent, which will in turn benefit consumers. 

A Sip of Wine to Quench Your Thirst?

Astoundingly, Ideal Wine Company has discovered that the world’s longest marathon chose to offer wine to its participants recently, rather than water.

The Beneficial Properties of Wine

Ideal Wine Company is a company that exists to make sure you are able to buy a bottle of fine wine at a price you can actually afford. As such, we believe in the benefits of wine.

Wine – by certain studies – has been shown to hold characteristics that promote goodhealth i.e. anti-oxidants. However, even we never believed that it would ever be a good idea to offer wine to people running in a marathon.

What is the Le Marathon du Medoc?

According to the BBC, organisers of the Le Marathon du Medoc offered runners the chance to feast from a veritable banquet as they were running. Not only did the banquet include some of the country’s most beloved wines, but other French delicacies from ice cream to oysters.

It’s important to understand how bizarre this truly is. The Le Marathon du Medoc is billed as the world’s longest marathon because it is a 26 mile circuit. However, participants are given a pretty generous six-and-a-half hours to complete the marathon.

A Day of Celebrations

Yet what an outsider wouldn’t know, is that this has never been a straight forward run. It’s more a festival, as not only do the runners get a chance to sample luxury wines, but they are tasked to complete the circuit in carnival themed outfits.

Furthermore, it’s not like they are forced to wash down a cold glass of Bordeaux as they whizz by. The marathon is specifically long, because it allows for pit stops at various chateaus to indulge in French delicacies.

This is why French Wine is So Famous

This is why we truly love the French here at the Ideal Wine Company. Yes, to us British this seems like a bizarre and somewhat unhealthy tradition. However wine is so endemic to the French character that to them, it makes sense to have a glass whilst you’re running a marathon. That way of thinking, is why the French are the most famous wine making people in the world. 

The French Don’t Know Much about Wine

This week the Ideal Wine Company wants to share an astounding piece of information we came across recently – the French don’t know much about wine!

French Wine is the Best in the World

We supply you with the finest luxury vintages from around the world. As such, Ideal Wine Company offers a range of French wines. That is because France quite simply makes some of the best wine in the world.

So you would think that the French are a nation of wine buffs, which is why we were shocked recently, when we came across an article in the Guardian that claimed in actual fact that, the average Frenchman knows little about wine.

43% of French Wine Drinkers Know Nothing about Wine

That’s right. According to the news source, a poll recently carried out by wine magazine Terre de Vins (Wine Country) sought to find out how much French wine drinkers know about the country’s most famous export. 

As it turns out, 71% of respondents admitted to not being knowledgeable when it comes to wine, and out of that number, 43% actually said they know nothing at all. Meanwhile, only 3% would categorise themselves as well versed in the subject, whilst 26% said that they “knew enough.”

A Social Divide

The company which carried out the poll, Viavoice, commented on its results. They suggested that the results showed interesting - if obvious conclusions - about social class differences. They alluded to the fact that professionals - businesspeople, doctors etc. are far more likely to know about wine than your average factory worker or artisan.

A spokesperson for the company said that: "this proves that learning about wine is seen as still very elitist in French society and also a feeling – real or supposed – that those households with limited purchasing power cannot afford quality wines."

Ideal Wine Company Exists to Provide Everyone with a Chance to Buy Luxury Wine
This is exactly why the Ideal Wine Company exists; to provide everyone with a chance to buy a bottle of luxury wine, for a reasonable price. Check out our selection today if you want to learn more. 

Ideal Wine Company Guide: How to Spot a Counterfeit Wine

Avoid falling prey to a counterfeit wine scammer and losing your investment, with the Ideal Wine Company guide to spotting a counterfeit wine.

Luxury Wine Scammers They Leave You with Nothing But Swill

At the Ideal Wine Company we have dedicated ourselves to providing you with some of the highest quality luxury wines the global market has to offer for a price that won’t leave you reeling.

As such, we’ve seen this happen countless times. Not everyone comes to a reputable luxury wine provider such as the Ideal Wine Company, and those that don’t, leave themselves unprotected. From here, it’s easy for a luxury wine scammer to lure in an unsuspecting victim with promises of a high quality vintage and leave them with nothing but swill.

Ideal Wine Company’s Top Five Tips for Spotting Counterfeit Wine

You don’t have to take this. Protect your investment and stop a scammer in their tracks with these top five tips for spotting a counterfeit wine:

1. Beware Bordeaux: For some reason scammers love to pass off their low quality swill as Bordeaux, so if it’s a Bordeaux, keep an extra eye out.
2. Presentation is everything: Scammers don’t have the same level of craftsmanship available to them as luxury wine producers, and often, this’ll lead to poor package presentation. If the label’s crooked, for example, you could be dealing with a counterfeit.
3. Glue Residue: An extension of the last tip, if there’s a glue residue around the label, that’s further evidence of poor craftsmanship and is another indicator that you are dealing with a counterfeit.
4. Compare and Contrast: Use the internet, it’s your best friend. Pull up a picture of the luxury wine you’re looking to buy, and compare with the bottle you’re being presented with. You’ll soon see whether you’re being scammed or not. Look at the foil over the cork and contrast as a good baseline.
5. Don’t Trust the Aged: Generally, the older a wine is, the more likely it is to be counterfeit because it’s rarer and harder to find. A good rule of thumb is; if the wine was made before 1980 and priced too low to be true, it probably is.

Don’t fall prey to a counterfeit wine scammer. Use these tips from the Ideal Wine Company to stop them in the tracks and get the most out of your luxury wine investment.