Frosé cocktail trend boosts UK Rosé wine sales

The Frosé cocktail has become this summer’s biggest drinks trend. Rosé wine sales hit new heights throughout summer 2016, powered by the popularisation of these cocktails, new reports confirm.

Summer wine

Light and refreshing, Rosé is the wine of the summer. Boasting rich, fruity flavours, Rosé is perfect for a hot summer’s day while if you’re celebrating a special occasion, you can indulge in some summer luxury by splashing out on Rosé Champagne. Top Rosé Champagnes such as the Dom Perignon Rosé 1996, which you can buy from the Ideal Wine Company, can turn any summer party into a real occasion!

In summer 2016, New York-based bar Primi took Rosé to the next level by creating the Frosé. Arriving in London via the Beaufort House bar these concoctions, which often include pureed strawberries and vermouth, have become really popular. The rise of these cocktails is partially responsible for August’s strong UK wine sales, as Brits whipped up Frosés to deal with summer 2016’s record heat.

You can read this article in full with the Ideal Wine Company.

UK Wine Sales Reach New Heights in August

August was a ridiculously hot month, with the UK experiencing several heatwaves. Combined with the Rio 2016 Olympics between 5th to 21st August, these blistering temperatures sparked a serious rise in British wine sales, according to new figures.

Celebrating victories

Industry publication Decanter writes that this data was released by Nielsen, an information measurement firm, along with several wine retailers. Apparently, people around the country decided to break out sparkling wine to celebrate Team GB’s record success in Rio, imbibing luxurious products such as Champagne while enjoying the fabulous summer sun, which is rare for the UK.

Embracing sparkling wines

Increasingly, UK wine lovers are coming to embrace sparkling wines such as Champagne, Prosecco, Cava and Cremant. A report compiled by UHY Hacker Young, an accountancy group shows that throughout the past five years, British consumption of sparkling wine increased by a staggering 80%.

You can read the article in full with Ideal Wine Company.