New figures show that Brits are
flocking to stock Prosecco in their supermarket trolleys in increasing numbers.
Evidence suggests that wine drinkers across the UK love Prosecco because of its
modest price tag but you can buy decently priced Champagnes from the Ideal Wine Company.
The Rise of Prosecco
Champagne is the drink of luxury.
When you want to celebrate something, when you want to make it a special
occasion, it’s British tradition to break out the bubbles. Yet Champagne is a
protected name (your bog standard fizzy wine can’t call itself a Champagne) and
this can push up the price you have to pay for a bottle of France’s finest to
exorbitant levels.
This is where Prosecco comes in.
It’s Italy’s version of Champagne; the finest fizzy wine the land of pizza,
pasta and Pisa has to offer. Prosecco differs from Champagne in a number of
ways, for example the Italian vintage is slightly sweeter than its French
equivalent. It differs in one key way for consumers; it’s cheaper.
Brits ditch Champagne for Prosecco
According
to the Independent, experts suggest that the average bottle of Prosecco
costs just £6.49, whilst the average bottle of Champagne will set the consumer
back £16.23 a go. This is why, according to the publication, British drinkers spent
more on Prosecco than Champagne in 2014.
British consumers spent £181.8
million on Prosecco in supermarkets in 2014. This was double the amount they
shelled out in the previous year. In contrast they spent £141.3 million on
Champagne throughout 2014, according to market researchers Kantar. The Italian
fizzy wine proved particularly popular with women and young people.
“Prosecco is really a wine for all people.”
Italian author and wine expert
Alfonso Cevola explained to the publication why Brits are leaving Champagne in
favour of its sweeter Mediterranean equivalent.
Cevola said: “Prosecco seems
easier than champagne. Champagne has built up its reputation as a luxury
product, while Prosecco is really a wine for all people. You don’t have to wear
fancy clothing, no hushed lights and no special celebration needed.”
Find Champagne at the Ideal Wine Company
Yet it’s possible to find a
decently priced Champagne for all occasions if you know where to look. You can
purchase a range of quality Champagnes from the
Ideal Wine Company for prices you can actually afford.
