Would you like a fridge with your
luxury vintage? Well Ideal Wine Company has discovered customers got exactly
that when they bought from Penfolds
Grange.
Ideal Wine Company Values Penfolds Grange Wines
We have one rule here at the
Ideal Wine Company when it comes to choosing the right luxury wines for our
customers. They have to be outstanding. That means we have wines from a select
number of vintners on our product list.
Penfolds Grange is one of them.
An Australian wine, it is made predominantly from Shiraz grapes, often with a
small amount of Cabernet Sauvignon blended in. It is often considered the land
down under’s “first growth,” and therefore arguably it’s most collectible wine.
With Every Six Bottles, Get a Discount on a Wine Cabinet!
Now it appears as if the vintner
is pulling out all the stops to truly clinch the title of Australia’s most
popular wine as well. According to Sydney
Morning Herald, as part of the Treasury Wine Estate’s latest promotional
drive, they are offering customers a discount on a wine cabinet with every six
bottles of its bin or luxury bottles that they buy.
It’s a genius move, and
underscores why we love Penfolds Grange so much; they’re creative. It appears
that customer agree, as according to the Sydney Morning Herald, 12,000 people
have taken advantage of the deal. Specifically, it allows them to purchase a 30
bottle Vintec wine cabinet for the reduced price of AU$200, instead of AU$650.
A Genius Marketing Move for Both Participants
Unfortunately, the deal was only
available to customers in Australia. We also say ‘was,’ because it officially
ended today (30th July), so don’t be expecting to cash in on it
anytime soon. However, we appreciate it because it really is a stellar
marketing move.
Figures suggest that sales of the
fridge from the offer just on its own, means that Vintec has shifted as many
units as they usually do in the whole year. It’s also helped to boost the
popularity of the Penfolds label.
So you’re not going to get a wine
fridge; the offer’s ended. That doesn’t mean you shouldn’t invest a bottle of
the finest vintage Penfolds Grange has to offer. If this offer should tell you
anything, it’s that when you buy from this vintner, you’re certainly in for an
experience!