The Ideal Wine Company has learned
that Cognac house Courvoisier has decided to launch its first global bartender
competition. Entrants will be asked to whip up a new Champagne Cocktail recipe.
Vital ingredient
Champagne is so much more than
the most prestigious sparkling wine in the world. The protected French product
is incredibly versatile, which means you can use it to make a number of delicious
alcoholic concoctions. For example, mix it with a sugar cube and some Cognac
and you can create a gorgeous Champagne
Cocktail. Add a little juice and you can turn it into a spooky Pomegranate
Champagne Cocktail - perfect for Halloween!
Courvoisier competition
Historic Cognac company
Courvoisier recently decided to see just how creative some of the most talented
bartenders in the world can get with the classic Champagne Cocktail. Online
wine and spirit publication Harpers
reported that the house has launched a competition which will task entrants
to come up with a new twist on the drink using the Courvoisier VOP product.
There’s one catch; they must use
the Golden Age of Paris to inspire their creation. Generally defined as the
period between 1870 and 1910, the Golden Age of Paris refers to the years where
the arts flourished in the French capital, just before the horrors of World War
One. The competition will serve as an extension of the brands current ‘The
Toast of Paris Since 1889’ marketing campaign.
“Looking forward.”
The event will be split into
stages. First, bartenders from the same country will go head-to-head. Entries
from the UK must be submitted by 25th March 2016. Courvoisier will
choose the six best entrants, who will compete against each other in a
semi-final in London the next month. The UK winner will go on to compete in the
global final in May 2016. They’ll also get the chance to visit the famous Courvoisier
Chateau in Jarnac, France, where the brand was first founded.
And for the global winner?
They’ll receive a special blend of Courvoisier Cognac from 1889, which will be
presented to them in an engraved crystal decanter. Commenting on the launch of
the campaign, Chris Anderson, Maxxium UK’s (which owns Courvoisier) marketing
controller for the luxury brands said: “We are looking forward to seeing how
leading bartenders across the country recreate the Champagne Cocktail and
represent the Paris Golden Age with Courvoisier at the centre.”
Give it a go
Here at the Ideal Wine Company,
we can’t wait to see what they come up with. If this has inspired you to try
creating your own version of the Champagne Cocktail, why don’t you buy the Krug 1988
from the Ideal Wine Company? This smooth, delicious sparkling wine will help
you craft a killer concoction!